27.11.2020
Can red brick be vibrant and cheerful? The freshly decorated Berlin Decks façade proves it can: with its pink and orange accents, the building contrasts the blue sky with symbols reminiscent of hieroglyphs. The mural’s design was created by agency Cee Cee Creative, who also developed the corporate identity for the location. The mural features elements that mirror the concept of Berlin Decks, recalling the history of the site while pointing to its future as an innovative new campus.
The artwork adds to a place whose impressions are already manifold: the brick building stands by the Spree canal surrounded by tranquil greenery, yet functions as a place of energetic progress and synergy. Home to its own community, the campus provides a site for exchange and creative union, complete with a silhouette that recalls a history going back to 1912 and the industrialists of Thyssenkrupp. "The new campus will see the creation of a mixed and forward-looking environment that brings together new thinking, development and production." That, briefly put, is the vision. Making it reality are a range of creative, dynamic companies with both the know-how and the enthusiasm.
The façade was physically realized by Berlin-based Frameless Studio, whose founders Christopher Wehr and Philipp Vogl have been active in the fields of design, illustration and graffiti for more than 20 years. The pair are very familiar with wall paintings and murals: "We aren’t just bosses or brokers: we also work on the projects ourselves, teaming up with other artists on the projects when the customer wants a special painting style."
The façade’s artwork was done primarily freehand using a roller, brush and house paint – an unusual method for Frameless, whose works are typically made using spray paint.
The pair are known for breathing new life into the walls of buildings, their philosophy best encapsulated by their colorful designs and trendy shoes. Besides working with numerous brands, Frameless also designed the main room for the "Berlin Art Bang" exhibition in The Haus, a former bank building. Running during January and February 2017, it was the largest exhibition of graffiti and urban art in Germany and placed no limits on artistic freedom. While the exhibition was only temporary – the building was condemned for demolition – it gained huge attention.
By contrast, the new mural in Moabit is here to stay: the building which it covers has just been renovated to the latest standards and is already welcoming new tenants.
